amazing Vendee Globe…the real adventure
January 31, 2005
if you like sailing…the Vendee Globe challenge is the most amazing race
A sailing race around the world, for singlehanders, without any stopover. That’s it
after 85 days alone …only 4.5 miles between the leader and the two outsiders
a great finish to forecast…next wednesday
sailing is about respect
brand top of mind 2004:digital and media
January 31, 2005
do you know this logo??
it s Al jazeera TV (in front of BBC!),
every year Interbrand analyzes new emerging brands…..
check results by region
and the winners are still Apple, Google, Starbucks
but i m glad to see new candidates such as Pixar in the US
Samsung running after Sony in Asia, and Zara in Europe….
but where is Mercedes?? an engine breakdown?
Polo Wv…small but tough
January 30, 2005
click on the logo
ok this ad is not a real one…but it s funny
CSR Corporate Social Responsability :are you in good company??
January 30, 2005
check those couple of articles last week in the Economist about Corporate Social Responsability (CSR)
"Some regard it
as “win-win”, and something to celebrate; others view it as a sham, the
same old tainted profit motive masquerading as altruism. And, even to
the most innocent observer, plenty of CSR policies smack of tokenism and political correctness more than of a genuine concern to “give back to the community”, as the Giving List puts it…."
Does CSR the best brand polishing for big corporation today
and do you think both consumers and shareholders should subscribe in this elegant packaging?
sounds from Titan
January 29, 2005
if you believe in Aliens
you will appreciate some nice sounds from Titan .. a new planet close to Jupiter
coming from cassini huygens mission
don’t expect a remix before 2016
body paiting in Davos
January 28, 2005
got milk????
i love nutella
January 28, 2005
in canada you can’t leave anything on your table…
3 B translating words into action
January 28, 2005
Bono Bill Clinton Bill Gates
a dream team to save the world…..
supporting 3 great foundations
( links on pics)
brand+politic+money=the power to engage something real.
check the end of the webcast at Davos and enjoy
Bono’s speech.
no comment
January 28, 2005
Auschwitz 2005
chirac wants to fight against the silent tsunamis…
January 26, 2005
At the World Economic Forum , Jacques Chirac proposes today some very good ideas…
check the webcasting (sorry the introduction is very long)
a good speech
but i m not sure this very interesting good roadmap to fight against the silent tsunamis
will be followed by other governments…. but we must believe in it.