CSR Corporate Social Responsability :are you in good company??

January 30, 2005

check those couple of articles last week in the Economist about   Corporate Social Responsability (CSR)

"Some regard it
as “win-win”, and something to celebrate; others view it as a sham, the
same old tainted profit motive masquerading as altruism. And, even to
the most innocent observer, plenty of CSR policies smack of tokenism and political correctness more than of a genuine concern to “give back to the community”, as the Giving List puts it…."

Does CSR  the best brand polishing for big corporation today
and do you think both consumers and shareholders should subscribe in this elegant packaging?

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