why i invented the Sunsei solar lifestyle platform ?

June 11, 2008

i remember a year and a half ago , i was thinking about a key differenciator for my new brand  and product strategy for sunsei ( i m working for  ICP Solar driving marketing).

 i decided in less than 6 month to upgrade the sunsei brand with new solarlicious design , new single glass PV technology, new packaging including Co2 saving to build a simple and impactfull consumer language for retailers.you have only 3 seconds to make a decision when you shop in superstores.

However you should know that  the solar industry is more interested  to talk about cost per WATT …and forget most of the time the most important thing  the consumer is looking for in the retail market : the "WHAT FOR" and not only the WATT.consumer are not electricians they want to have fun and have a enjoyable solar experience. the sunsei brand is the best for the new solar adopters.

After main meetings and discussions, market analysis in California,Kansas, East Coast,Canada and Europe i have discovered that the concept of Solar lifestyle is larger than i thought and it s a very scalable platform in North America than in Europe where we sell all the SUNSEI solar chargers line too.

• in AmericaSunsei Solar lifestyle means Money Saving   because renewable energy in USA means more additional energy. Americans want  to be sure they won't sacrify their precious American Way of life. Sunsei talks to the wallet
• In Europe it's an other issue and i drove the concept in a different manner .Sunsei Solar lifestyle means Green holidays, and renewable energy means more alternative and clean energy and not additional power. Europe knows the real cost of energy and europeans consumer already investigate  for alternative choice  to deal with  gaz at 3 dollars a liter.Sunsei talks to the heart

The sunsei solar lifestyle is a just a building block for innovation but also for future green lovers generation

Our new sunsei.com revamping will extend this solar lifestyle moment with video and great services  and make this sunsei journey a great consumer experience.

We will talk more during the Intersolar show in Munich

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